Brand Personality

We next asked respondents to imagine if Hang Ten became a real person. Following this, we asked what Hang Ten's personality would be like? We did little probing unless they stopped talking. This was to ensure as much free flow as possible. Some probing questions were: Close to family? Favourite hobby? Like to go parties? What kind of job? Favourite sport? and many more. 

With these responses, we formulated an identity and decided to showcase it through the usage of Facebook. Please click the image below for the personality of Hang Ten. 


2 comments:

  1. Hi there! Just wanted to comment that the FB profile of "Hang Ten consumer" is really interesting and concise! :)

    Jana

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  2. Hey Jana,

    Thanks for the feedback :) With FB all the rage right now, we thought it'd be a cool way of personifying Hang Ten. Try finding Hang Ten's FB profile!

    -Leandra

    ReplyDelete