Positioning
Hang Ten Singapore, with its We’re Hang Ten slogan currently positions itself as a value-for-money retailer of casual apparels. The current brand mantra can be summarised as: comfortable, affordable, simple.
Segmentation & Targeting
Geographic
Hang Ten operates 29 retail stores throughout Singapore, with a higher concentration in heartland areas.
Hang Ten operates 29 retail stores throughout Singapore, with a higher concentration in heartland areas.
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| Hang Ten Singapore Outlets |
Demographic
- Age group : 20-40
- Nationality : Singaporean
- Race : Chinese
- Occupation : Clerical, non-executive, students on budget
- Economic : Middle to lower income
Psychographic
Psychographic
- Values simplicity and comfort over branded goods.
- Financially-conscious
- Non-aspirational/non self-expressive;
Consumer Profile
The target audience likes good deals and do not splurge on luxury items often. They can be described as conservative, prudent and careful, and are ultimately quite comfortable with themselves. They do not see the need to extend their individual representation with loud or flashy brands.
The customers are geographically spread around Singapore, with a higher concentration in heartland areas like Tampines, Jurong East and Toa Payoh.
The customers are geographically spread around Singapore, with a higher concentration in heartland areas like Tampines, Jurong East and Toa Payoh.
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| Typical Hang Ten Consumer Profile |
