1959: A Humble Beginning
Californian surfer Duke Boyd asked a seamstress, Doris Boeck to create a "board-short" capable of withstanding the rigors of surfing. The now-familiar two-feet logo was sewn to the bottom of the trunks. The symbol stands for the best move in surfing — to hang ten toes over the nose of a surfboard.
1962: Birth of an Industry
Finding the board-shorts popular among surfers, the Hang Ten label is then introduced to the consumer market for the first time. Consumers identify Hang Ten as a cool, California, authentic, surf garment, and the American surfwear industry was born.
Finding the board-shorts popular among surfers, the Hang Ten label is then introduced to the consumer market for the first time. Consumers identify Hang Ten as a cool, California, authentic, surf garment, and the American surfwear industry was born.
1967: Beyond Borders
Hang Ten licensed an overseas manufacturer for production and distribution in New Zealand, Japan and South Africa, becoming the first surf-wear label to establish itself in international markets.
Present Day:
Hang Ten operates store across the world in countries such as Dubai, Saudi Arabia, Singapore, the Philippines, South Korea, Mexico, Malaysia, Pakistan and Taiwan. Hang Ten licensing expands to 72 countries with 400 stores worldwide and sales of over $720 million. Operation in Asia is largely controlled by Hang Ten Group Holdings Ltd., a Hong-Kong based company separate from the American entity.