It's been a wonderful brand journey, and we hope you're as psyched as we are for our final presentation. Enjoy :)
A Prelude To Our Final Presentation!
Here'a a snapshot of our brand journey with Hang Ten from Day 1 to now. We've come a long way, from the preliminary brand audit to conducting in-depth qualitative and quantitative market research to investigate the tactical and strategic gaps of Hang Ten. Then we put our creative heads together and came up with a marketing campaign that address the brand challenges. After which, we put on our financial caps to derive brand valuation. Lastly, we went a step further to analyze the different growth strategies that could be a great competitive advantage for Hang Ten in the years to come.
It's been a wonderful brand journey, and we hope you're as psyched as we are for our final presentation. Enjoy :)
It's been a wonderful brand journey, and we hope you're as psyched as we are for our final presentation. Enjoy :)
Subscribe to:
Post Comments (Atom)
This comment has been removed by the author.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteHi, I’ve just read through your marketing strategies. It is very enlightening that Hang Ten is having a makeover and trying to better itself, but i believe targeting the korean lifestyle fashion trend does not look like its going to work out in the long run. Trends are ever changing but brands are meant to stay and last a lifetime. It all comes down to brand recognition and integrity. I would take an example of a sports brand which transformed into a lifestyle brand which retains its integrity and sense of style.
ReplyDeleteFred Perry is a perfect example for comparison. Its evolution was almost as similar as Hang ten itself but the brand's direction has never changed. If u ask some of the people out there who're into wearing Fred Perry, they'll tell u they know of its sportswear background and some may even tell you what appeal to them about the brand “The iconic wreath Logo” and probably its iconic slim cut Polo tee /shirts.
The factor to appeal, unique fashion identity and also the brand integrity need to be there for it to be successful. Otherwise it’s just another strategy to capitalise through the ever changing trends. In the end can Hang ten ever establish itself as a popular global brand which have the potential to target higher consumer groups in future, I honestly say no. I also feel that using popular celebrity sponsor to highlight the brand will never work out over the long run, e.g., Kim Hyun Joong. A celebrity if I were to use an icon to represent Hang ten, A sporting icon whose legendary and recognize as a global star will be ideal. If Hang Ten is about living the "Now" and capitalise on what’s popular now, then I am convinced that the strategy shown will work out but if it’s about hanging around long and having an impact on people's life, e.g. Nike, Adidas..Etc. it probably won't work out.
As a consumer i have no idea what is Hang Ten's direction after learning of its rich history . Again the emphasis for brand recognition and identity.
One last thing to comment is that the H&T icon of hang ten will never work out. It portrays the lack of respect and a portrayal of the lack of brand recognition and identity. If you're targeting those that shop at H&M, Top shop or even Cotton On. i assume this consumers are going to say you are a rip off or a popular brand and just walk away.
I hope Hang ten will become a brand that commands respect and embrace its rich history instead of changing its identity every time fashion trend changes. It needs a unique identity and need to stop being a wannabe.
Many type of marketing in the world And one of them type you are using its great but expensive.
ReplyDeleteBrand Advertising Agency
I cannot thank Mr Benjamin service enough and letting people know how grateful I am for all the assistance that you and your team staff have provided and I look forward to recommending friends and family should they need financial advice or assistance @ 1,9% Rate for Business Loan .Via Contact : . 247officedept@gmail.com. WhatsApp...+ 19893943740. Keep up the great work.
ReplyDeleteThanks, Busarakham.