To increase the perceived quality and value of the products without changing the products themselves, Hang Ten can improve the coverage of product and discount information by using product catalogues. The following are page excerpts of Hang Ten's Summer 2011 collection.
The product catalogue and promotional information will be published on the website. With a revamp of the Singapore website into a more informative and interactive one, this will serve to drive traffic to the webpage, thus product information will be at the centre of attention and improving product perceived quality.
Moreover, Hang Ten can engage in permission marketing by sending catalogues to members of Hang Ten by email. After-marketing services like free alteration can also further strengthen customers’ loyalty. These are low cost but effective ways of retaining customers after the purchase episode.
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