The main aim of Assignment 4 is to address the tactical and strategic gap identified in Assignment 3 by choosing and developing one of our three proposed solutions. The assignment will identify and rationalize the chosen solution by examining it in greater depths and developing it into a marketing campaign that will both address and reconcile the gaps identified.
The overview outlines the thought process that we took in evaluating Hang Ten's current marketing programme in conjunction with our proposed marketing campaign.
Overview
(1) Rationale of chosen solution
(2) Analysis of current Hang Ten brand elements
(3) Exploration of Integrated Marketing Programmes
(4) Elaboration and Evaluation of Suggested marketing programmes
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